If you have been looking for a new laptop or desktop computer recently, you have surely noticed one thing. Prices are rising. And not slowly.
The computer and components market is going through a significant shift that affects the prices, availability, and value of existing devices. This trend affects everyone, from everyday users to small and medium-sized businesses.
Why technology is getting more expensive
The main reason for rising technology prices is RAM memory and SSD storage, which are currently seeing record demand and significantly influencing the price of laptops and computers.
Memory and storage represent a substantial part of computer manufacturing costs. Today, however, these components are not as easily available as before, because according to experts, manufacturers are focusing mainly on supplying AI data centres and infrastructure, where demand is enormous and competition for the consumer market is strong.
This trend is not temporary. Experts speak about a longer-term price shift, which may last several years.
The result?
- Prices of DRAM and NAND/SSD modules are rising significantly, and this pressure is also reflected in laptop and computer prices.
- Manufacturers expect that prices of new computers may increase by 15–20% or more in the coming months.
Price growth also affects other components. Power supplies, cooling systems, and materials using copper, silver, or tin are also becoming more expensive, further increasing overall manufacturing costs.
This means that the low-cost technology we were used to just a few years ago may gradually become a thing of the past.
What this means for you as a customer
Rising technology prices do not mean that laptops and computers are becoming unavailable. It means their value is changing.
Laptops and computers that were considered “older” not long ago today:
- do not lose value as quickly
- remain fully usable for everyday work
- and often offer a better price-to-performance ratio than new models in the same price range
That is why it increasingly makes sense to look at technology more rationally, not impulsively.
Prices of new laptops are rising, but performance is not increasing at the same pace
An important fact is that prices of new laptops and PCs are rising faster than their real benefit for the average user. In practice, you often pay more for a device that offers similar performance to models from previous years.
This is happening because manufacturers simply do not have the same stock levels of memory and storage, which pushes production costs upward.
Overall, the computer market may decline
Industry analyses also predict that due to rising memory prices, total computer sales may fall by up to ~9% in 2026. Both consumers and businesses are increasingly looking for other, more sensible ways to meet their technology needs.
Making a smart choice matters more today than ever
In an environment of rising prices, it therefore pays to approach technology thoughtfully rather than impulsively. Existing and refurbished devices retain their value and in many cases represent a more practical choice than buying completely new hardware.
Practical tips when choosing technology
1. Consider what you really need
Many new devices have become more expensive even though their performance does not actually offer a major leap forward.
When choosing, it is worth asking yourself:
“Do I really need a brand-new model, or will a proven business laptop be enough?”
For office work, home office, studying, or everyday business use, it is often not necessary to pay for the latest generation.
Understanding your real needs before selecting a device can save you hundreds of euros.
2. Watch out for rushed decisions
Some sales tactics may create the feeling that if you do not buy the device immediately, “stock is limited” or “prices will go up further”. Even though prices are rising, rushed decisions are often more expensive and less well considered.
It pays to pause, compare options, and consider alternatives to new devices.
3. Compare new vs refurbished devices
Refurbished laptops and computers often offer:
- the same performance at a significantly better price
- clearly defined visual and technical condition
- a 2-year warranty and readiness for everyday use
- the current Windows 11 operating system
Because of this, their price is more stable, since it is not directly tied to fluctuations in memory and component prices.
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4. Plan your technology purchase in advance
If you are considering buying multiple devices for your company or team, having a clear plan and budget is more important today than ever before. Prices of new technology are rising, and postponing the purchase may result in higher costs than you originally expected.
A well-planned purchase gives you greater control over both your budget and device availability.
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Why refurbished technology makes more sense today
The technology market is shifting. The value of existing devices is increasing — not because older models are better, but because new models are slightly more expensive due to rising component costs.
Benefits of refurbished devices:
- Lower price compared to new models
- Immediate availability with no waiting for deliveries
- Predictable budget — lower dependence on rising component prices
- Verified quality and a precise refurbishment process
- Reduction of electronic waste and saving natural resources
- Savings often reaching hundreds of euros compared to buying a new device
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Quick summary at the end
✔ RAM and SSD are currently the main drivers of price increases, and this trend is expected to continue.
✔ With new laptops and computers, you often pay more, while the performance difference may not be significant.
✔ Avoid pressure-based and rushed purchases — a thoughtful plan saves both money and hassle.
✔ Older and refurbished devices can offer high value and often a better price-to-performance ratio than more expensive new models.
✔ Refurbished technology today is an accessible, verified, and reliable choice — whether for everyday users or businesses.
At a time of rising prices, it makes sense to look for solutions that are not dependent on fluctuations in the components market. If you want technology at an even better price, take a look at our promotional offer of refurbished devices.
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